In this speech murdoch triy to tell jounalist and media that we have to realise that the next generation of people accessing news and information wether from newspapers or any other source have different set of expectations about the kind of news they will get it from and who they wiil get it from.
There is so many challenges however is to deliver that news the ways consumers want to receive it and You have to look what do they want to know,and where do they go to get it,they want news on demand continuously updated ,a point of view about not jast what happened but why it happened.
At the same time the man say that we have to experiment with the concept of using blogers to suppliment our daily coverage of news on the net.and we need to be relevant to our readers,the internet provides the opportunity for us to be more relevant to our advertisers.
